‘Sud Ouest’ becomes France’s fastest-growing exporter of red wine to UK
France’s South West wine region has become the county’s fastest-growing exporter of red wines to the UK, according to official figures from French customs.
UK-bound exports of wine from the so-called ‘Sud Ouest’ have jumped 32% in value on volumes up 36% in 2016, compared with 2015.
Trade in local grape varieties – which include Tannat and Manseng Noir – is led by Plaimont Producers, the largest cooperative in the region.
According to commercial director Marc Vachet, “Export growth of red wines from appellations has been driven by the Saint Mont appellation in the off-trade and by the Madiran appellation in the on-trade.
“White wines from Gascony are well known, but the identity of red wines from Gascony is less developed.”
However, consumer interest in reds appears to be growing.
Speaker to Harpers, James Franklin and Corney & Barrow said: “The area undoubtedly produces some of the best value whites in the world… however the reds are now really starting to shine and delivering excellent value for money.”