Château Lynch Bages: Brand

Lynch-Bages is one of the most underrated chateaux when it comes to the 1855 classification of Bordeaux wines, belying its Fifth Growth status and producing outstanding wines year on year. Managed by the well-respected Cazes family, Chateau Lynch-Bages has transformed into a global brand with a strong following in Asia, Europe and the United States. Lynch-Bages benefits from an established name and brand as Jean-Michael Cazes first introduced Lynch-Bages to Hong Kong in the 1980s and it has been served First Class on Cathay Pacific for over 20 years. According to last year's ‘Liv-ex Classification’, which attempted to mimic the Bordeaux 1855 classification by ranking chateaux based purely on market prices, the modern-day Lynch-Bages sits comfortably among the Second Growths - a telling reflection of the extent to which the brand has developed in recent years. In 2011, Chateau Lynch-Bages ranks 18 in the Liv-ex Power 100, a list of the most powerful brands in the fine wine marketplace.