US & Emerging Market Report 2021

As the global fine wine market expands, some of the most exciting wines and best investment opportunities now come from emerging markets and the US. Our 2021 Investment Report takes a deep dive into the dynamic world of alternative fine wines.

The investment potential of EM and US wine is on display in 2021. Liv-ex’s Rest of World 60 index is up 10.7% so far this year while the California 50 has returned 10.5% as both indices have left a slow 2020 in the rear view mirror.

The outlook is equally bright amid an ongoing favourable backdrop for global fine wine markets. High quality wines, exciting new releases and relative value opportunities mean EM and US hold many excellent opportunities for wine lovers and investors.  

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Our research on US and emerging wine markets revealed several interesting facts, including the following trends:

  • Improving quality and the ongoing expansion of the fine wine world mean EM and US wines hold strong growth potential. Through the end of August, Liv-ex Rest of World 60 and California 50 indices have returned 10.7% and 10.5% respectively.
  • Our outlook remains strong, particularly for EM regions such as Chile and Argentina where quality is hitting new heights. California wines continue to display amazing quality, but a recent rally could ease as prices are high.
  • New releases in September could create new opportunities with several releases coming via La Place de Bordeaux, boosting global awareness.
  • Relative value versus traditional European regions is a key driver of EM’s growth potential. Therefore, an active, analytical approach can uncover the best opportunities in different markets.