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Spotlight: 2010 Brunello di Montalcino, Biondi-Santi


The latest research from Cult Wines has highlighted a compelling investment opportunity in the 2010 vintage of Biondi Santi’s Brunello di Montalcino.


2010 Brunello di Montalcino, Biondi-Santi
95+ pts (Larner, Wine Advocate) and 96 pts (Galloni, Vinous)
£546* per 6x75cl

*Price as of 16th February 2024 - Subject to availability


Investment Highlights:

  • The 2010 vintage, along with 2000 and 2009, has experienced the most significant price reduction over the last 12 months (-12.1%) and has declined by 24% since its peak.
  • At £546 per 6 (£91 per bottle), it is currently the most affordable vintage available on the market.
  • It offers the largest discount (-27.2%) to the fair market value (£1500).
  • Projected future value: If the 2010 vintage appreciates by 8% annually over the next 5 years, it would reach £134 per bottle (£800 per 6), similar to the current value of the 2007 and 2016 vintages (94 and 96 points, respectively).
  • Most recent trade on Liv-ex: £675 (03/02/24).
  • Despite the global downturn in the fine wine market in 2023, Italy emerged as the best-performing sub-index.
  • Given the wine's age, score, brand reputation of the producer, international recognition, and historical benchmarks, the current price of £91 per bottle represents excellent value.
  • The Biondi Santi Index has demonstrated robust and consistent long-term performance, with a 91% increase over the last 7 years.



Price discounts in the last 12 months:

Recent data indicates a 24% decrease in the price of the 2010 vintage from its peak in November 2022, making it an attractive entry point for collectors and investors seeking a high-quality, investable label.


Graph 1


Source: Cult Wines, Wine-Searcher, February 2024


Market support at current levels:

Recent trading activity on Liv-ex suggests market support at the current price level, with trades in February fetching £675 per 6, indicating positive sentiment.


Graph 2


Source: Liv-ex, February 2024


Attractive buy price versus comparable vintages:

Comparative analysis reveals that the 2010 vintage, priced at £91 per bottle, offers the most affordable entry point compared to other vintages, with a 27.2% discount to its fair market value.


Graph 3


Source: Cult Wines, Wine-Searcher, February 2024


The below table shows the comparative stats between the different vintages of Biondi Santi.


Table 01


Source: Cult Wines, Wine-Searcher, February 2024


Biondi Santi Index shows steady long-term performance:

The Biondi Santi Index, which tracks the price appreciation of vintages between 2000-2016 over the past 12 years, indicates consistent performance since 2016, without significant fluctuations, suggesting a strong underlying demand and appreciation.


Graph 4


Source: Cult Wines, Wine-Searcher, February 2024


Price evolution graph analysis:

The graph depicting the relationship between the price evolution of the highest priced and lowest priced vintage over time reveals an interesting trend. The gap between the prices of the most expensive and cheapest vintages has widened over time, with the former becoming increasingly more expensive. While there is more price stability in the cheapest vintage, the highest priced vintage experiences more volatility. Investors should consider this trend and be prepared for increased volatility when investing in the most revered vintages, despite their potentially faster pace of price acceleration.


Graph 5


Source: Cult Wines, Wine-Searcher, February 2024



The data indicates that the 2010 vintage of Biondi Santi’s Brunello di Montalcino represents a compelling investment opportunity. With its discounted price, historical performance, and future growth potential, investors and collectors can capitalise on this opportunity to enhance their portfolios.

Purchase options

Producer summary: Biondi Santi

Historical Legacy:

Biondi Santi stands as a beacon of tradition and excellence in the world of Italian winemaking. Founded in the late 19th century by Ferruccio Biondi Santi, this iconic estate holds the distinction of being one of the founding families of Brunello di Montalcino, a wine that has become synonymous with quality and prestige.


Commitment to tradition:

What sets Biondi Santi apart is its steadfast commitment to traditional winemaking practices, passed down through generations. From meticulously tending to their vineyards by hand to employing long aging periods in large Slavonian oak barrels, every aspect of production reflects a reverence for the past and a dedication to preserving the authenticity of their wines.


Unique terroir:

Nestled in the picturesque hills of Montalcino in Tuscany, Biondi Santi's vineyards benefit from a unique terroir characterised by its diverse microclimates, well-drained soils, and optimal exposure to sunlight. This terroir imparts a distinctive character to their wines, marked by elegance, finesse, and a remarkable sense of place.


Exceptional quality:

Biondi Santi wines are celebrated for their exceptional quality and consistency. With a focus on the indigenous Sangiovese grape, their Brunello di Montalcino exemplifies the pinnacle of Tuscan winemaking, boasting intense flavours, balanced acidity, and refined tannins. Each vintage is a testament to their unwavering pursuit of excellence and their commitment to producing wines of the highest calibre.


Global recognition:

Biondi Santi wines enjoy global recognition and reverence among critics, collectors, and enthusiasts alike. Their name is synonymous with prestige, and their wines consistently receive top ratings and awards, further solidifying their position as a benchmark producer in the world of fine wine.


Ownership changes:

Biondi Santi has experienced ownership changes over the years, with the estate remaining within the Biondi Santi family for much of its history. In recent years, however, there have been significant developments:


  1. Tenuta Greppo Acquisition: In 2016, the French beverage conglomerate EPI (Européenne de Participations Industrielles) acquired a majority stake in Biondi Santi's estate, Tenuta Greppo. This acquisition marked a notable shift in ownership and signalled potential changes in the estate's management and direction.
  2. Continued Family Involvement: Despite the change in ownership, members of the Biondi Santi family have remained involved in the estate's operations, ensuring continuity in the winemaking tradition, and maintaining a connection to the family's legacy.


Ethos/philosophy of the ownership group:

While EPI's ownership represents a departure from Biondi Santi's long-standing family ownership, the ethos and philosophy of the ownership group align with the estate's commitment to quality, tradition, and heritage preservation. Key aspects of their ethos include:


  1. Respect for Tradition: EPI recognises and respects Biondi Santi's rich winemaking heritage and is committed to preserving the estate's traditional practices and legacy.
  2. Investment in Quality: The ownership group understands the importance of investing in quality vineyard management and winemaking techniques to ensure the continued excellence of Biondi Santi's wines.
  3. Global Reach: With its global reach and resources, EPI provides Biondi Santi with opportunities to expand its presence in international markets while maintaining the integrity of its brand and products.


In summary, Biondi Santi stands as a revered icon in the world of wine, celebrated for its unwavering commitment to tradition, exceptional quality, and historical legacy. From its unique terroir to its global recognition and collectability, Biondi Santi wines continue to captivate and inspire wine lovers around the world.


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