Explore the Investment Portal

At the heart of your journey with Cult Wines, the Cult Wine Investment Portal is your go-to destination for managing and enhancing your wine portfolio. Accessible via any web browser or through our mobile app on iOS and Android, the Portal provides a seamless experience that puts the world of fine wine investment right at your fingertips.

Recently, Jonathan Stevenson, EVP, Cult Wines North America, recorded a short walkthrough below to introduce the new features and functionality available to clients, giving you a helpful overview of the latest Portal enhancements.

What's New

These new features are designed to enhance the personalised advice and strategic guidance at the core of wine portfolio management. By offering greater transparency and liquidity, they provide the flexibility to act swiftly on market opportunities for those who seek greater control over their investments. At the same time, they complement the long-term support and tailored service already in place. This additional functionality ensures an enriched experience, keeping you informed, equipped, and aligned with your investment goals.

Brand New Design NEW

Experience the Cult Wines Investment Portal through a fully redesigned interface, created to make managing your portfolio simpler, faster, and more intuitive. With a cleaner layout, improved navigation, and a structure built around how investors actually use the Portal, it is now easier to access key information, monitor market activity, and take action when opportunities arise. The new design also includes dark mode, giving you greater flexibility and visual comfort while using the Portal, whenever you are reviewing your holdings.

Critic Data NEW

Access deeper insight into the wines you own with critic scores and tasting notes from an extensive library including Wine Advocate and Vinous, attached directly to each wine in your portfolio. You can also view drinking window data on every bottle, helping you understand where your wines sit in their maturity curve, whether they are still developing, approaching their peak, or ready to enjoy. This added layer of detail gives you greater confidence when assessing quality, timing, and the long-term potential of your holdings.

Market Metrics NEW

Gain a clearer view of portfolio quality with our proprietary Market Metrics Radar, which brings together key indicators including Average Grade, Fair Value, and Liquidity. These metrics provide an instant snapshot of the relative strength, value, and tradability of your holdings, helping you assess positions more effectively. Performance Momentum also shows exactly how many wines in your portfolio have moved up, remained flat, or declined over 1, 3, 6, and 12 months, while the overall portfolio health check helps indicate when rebalancing may be worth considering.

Smart Insights NEW

Understand your portfolio in greater depth with AI-generated insights on each wine you hold, designed to give you a more intelligent view of your collection. Drawing on live performance data, trading activity, and wider market context, these insights help explain how individual wines are behaving and what that could mean for your portfolio. By turning market information into clear and relevant observations, Smart Insights help you make better-informed decisions about when to hold, sell, or review a position more closely.

Real-Time Notifications

Never miss an opportunity with our dynamic notification system. Receive instant alerts when there’s a bid on a wine you’re selling, when a competitive bid is placed on a wine in your portfolio (even if it’s not actively listed for sale), or when a new opportunity arises to lock in profits on a position. You'll also get confirmations for any successful purchases. Our notifications keep you fully connected, empowering you to maximise trading opportunities, enhance liquidity, and increase your potential returns with ease.

Accept Bids

Respond to active bids on wines you own with our new bid acceptance feature. This allows you to sell quickly when favourable bids arise, enabling you to capitalise on positive market conditions. These live bids can be seen in your portfolio table, where you can click on the bid and view more information. If a bid is placed on a wine, you already have on offer, and the bid is within your set stop/loss value, it will be accepted automatically on a first-placed basis, ensuring timely sales that align with your pricing preferences.

Create Offers

You can now create offers for wines in your portfolio. Set a stop/loss price on any offer, defining the minimum price you’re willing to accept. Our system automatically adjusts offers daily to stay in line with competitive market pricing, working to achieve the best possible price close to market value. Should market prices fall below your set stop/loss, your offer will pause, ensuring your investments remain protected while giving you complete control.

Adjust Offers

Easily adjust your active offers via the "My Offers" tab. You can change the stop/loss level, add or remove wines for sale, and manage your offers flexibly as market conditions shift.

Last Trade Price

Stay informed with the last trade price feature, which shows the most recent transaction prices for wines in the market. This information provides a valuable benchmark, guiding your buying and selling decisions by keeping you updated on current market trends.

View Your Trades

The ‘Trade History’ tab maintains an ongoing record of your transactions within the Trade section, allowing you to easily track recent activity. For a comprehensive overview of all purchases and sales on your account, visit the Account section of the Portal.

Buying Opportunities

Access live market data on nearly 2,000 wine offers available for purchase. Find wines, add them to your portfolio seamlessly, and complete purchases using either funds on account or a saved card, simplifying the process of expanding your collection.