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24 June 2022

Our journey with Bordeaux En Primeur

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Posted in: Wine Market News

Tagged: Bordeaux En Primeur

Cult Wine Investment has been offering Bordeaux En Primeur (EP) since the outstanding 2009 vintage. Over the years, we have forged strong relationships with producers and negociants across the board. In 2021, Chateau Angelus, one of the most iconic chateaus in Saint-Emilion, even agreed to launch the first-ever wine-related NFT with us!

But 12 years ago, no one in Bordeaux knew who we were. It was with guts, consistency and a strong belief in the region that we have gained allocations of the wines from the top chateaus and offer them to investors and collectors who share our love for Bordeaux.

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2010 blog imageV2
2010

En Primeur debut

Cult was invited to Bordeaux by the negociant Duclot and offered to clients the 2009

2011 At Ch Margaux
2011

Forging new connections

We met and started working with more merchants, including the super-negociant CVBG.

2012 team
2012

Entering the fast lane

Appetite for the 2011 vintage was small. Cult Wine Investment believed in its potential and received large allocations despite being a new player.

2014 team

Crisis and opportunities

Market sentiment was low as the fine wine market experienced a period of price consolidation and critics rated the 2013 vintage the “worst vintage” since 1991. Cult Wine Investment seized the opportunity to engage with more merchants. Our EP campaign passed one million sterling for the first time.

2018 0592 cos tasting
2015

Consistency pays off

Being a consistent returning buyer, Cult Wine Investment is among the largest UK merchants for EP.

2020 remote tasting
2020

EP goes remote

In person tastings moved online due to COVID-19 restrictions. Cult Wine Investment believed in the power of the 2019 vintage and delivered one of the most successful campaigns, passing the 10 million sterling mark.

2021 NFT
2021

NFT collaboration with Chateau Angelus

Cult Wine Investment enticed the public with the first ever wine NFT – 3D digital art that came with a barrique of Chateau Angelus’ 2020 Grand Vin and a host of unique experiences at the Chateau.

2022 team
2022

Return of EP

In-person tastings returned. Our crew were among the 6,000 merchants who attended this year’s EP tastings.

Tom Gearing

“The key to our successful entry into the Bordeaux EP system as a newcomer was consistency. We continually supported the EP system, carefully forging relationships to become a reliable merchant.”

Tom Gearing, CEO and Co-Founder, Cult Wine Investment