Bordeaux producers in the Quality-to-Price Ratio category can form a stable foundation of an EP allocation. Far from generic Bordeaux wines, QPR producers are typically classified growths that, as the category name suggests, deliver excellent quality wines at accessible prices. As such, their prices hold less downside if buyers maintain a selective approach.
This low downside element is especially important in the current environment. The top names in fine wine, led by Iconic Burgundy, have posted soaring growth recently. But now, the troubled economic backdrop could see buyers focus more on the quality-to-price ratio when making purchasing decisions.
However, selectivity is more important in the QPR category than with First Growths and Super Seconds. If a wine doesn’t impress in a certain year, its performance is more likely to remain flat as QPR names do not always see the consistent global demand enjoyed by the global icons.
But Bordeaux is a dynamic wine region with many châteaux in all categories investing in winery improvements and skilled vineyard teams, which helps promote quality and precision even during difficult vintages such as 2021. A selective approach that looks at wine quality, brand profile and price can identify fantastic QPR Bordeaux wines, either among EP releases or back vintages, that possess growth potential.
QPR producers have outperformed Bordeaux 500
Source: Pricing data from Liv-ex as of 30 Apr 2022. Analysis by Cult Wine Investment. Past performance does not guarantee future returns. QPR index = vintages 2006 through 2015 of CWI’s QPR producers
Here, we profile a handful of excellent QPR producers than we believe offer great wines with onward performance potential.