Our process

Financial investment meets lifelong passion

At Cult Wines, we believe that our market know-how and experience can turn wine into an excellent investment.


Learn more

Start investing

CW How it works Our Process v3

Our five stages to portfolio management


Macro analysis

Context is important. Before any investment decision, we consider the broad economic climate - global markets, various asset types.


Wine market analysis

Zoom into the fine wine market. We look at regional trends in the context of global demand. For producers, we’ve identified 14 key metrics that play a role in picking investment-worthy wines.



Based on data, experience and technology, we predict trends, assess risks and identify opportunities for the long term.

We invest in regions that respect a strict set of rules and have a potential for appreciation.


Targeted Returns

We use a top down approach across our portfolios to best set them up to deliver the results you are targeting.


Strategic allocation

Diversification across regions, vintages and producers is critical.


Performance review

We periodically revisit the markets to identify the newest developments.


Tactical allocation

We adjust your portfolio to respond to the latest research, with the aim of maximising your returns.


Research & analytics

Over time, we've developed and refined proprietary algorithms to identify wines that give superior returns.



Our active portfolio management means regular portfolio rebalancing so that you can reach the desired return objectives.

How we create portfolios

Risk & term consideration

Risk & term consideration

All portfolios are created around three factors – investment level, time horizon and risk appetite. Wine investment is not 'one size fits all', our wine investment portfolios are carefully personalised to you and your requirements.

Deployment of capital

Deployment of capital

Once the account is funded, we acquire the assets. You will receive a full report including wine selection and allocation, fees, analysis and research, market outlook, and the projected returns for your portfolio.

Our active approach to investing

Act from the head

Act from the head


We have access to the biggest marketplaces in the world to enable effective asset acquisition and liquidation for our investors.



We build balanced portfolios, and actively monitor and rebalance them for the best returns.


See performance

Passionate Experts

Passionate Experts


We love wine. So much so, that we have dedicated ourselves to learning as much as we can about it. To share in our journey, you can visit the Wine Academy, where we document and share everything we have discovered.



We are here to help, always on hand to support you throughout your investment journey.


Invest with us

Where is your wine

Storage influences wine quality and hence value and ease of sale


See Where is your wine


Where is your wine preview