Our company

Wine investment is about enjoying wine and profiting from it.

Tom Gearing, CEO and co-founder

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Our story begins in 2007 when our founders, Tom and Phil Gearing, launched Cult Wines with a vision to transform fine wine into a credible asset class. Ever since, we’ve been restless in our pursuit to revolutionise the way fine wine investment works, by making it simple, enjoyable and stress free.

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Cult Wines London

Cult Wines Founded

Cult Wines' first London office opens to introduce fine wine as an asset class to investors.

Fast Track 100

Virgin Sunday Times Fast Track 100

Cult Wines named 40th of Britain’s top 100 private companies with the fastest growing sales.

Hong Kong Office

Hong Kong office opens

We open our first global office in the heart of Hong Kong’s commercial and cultural district.

The Queens Awards for Enterprise

Queen’s Award for Enterprise

On our tenth year in business, we are honoured with the most prestigious corporate accolade in the UK.

Singapore Office

Singapore office opens

Our new quarters boast views of the iconic Marina Bay Sands and adjacent architectural landmarks that define the Singapore skyline.

Shanghai Office

Shanghai office opens

We open our third Asia office in China’s global financial hub.

USA Canada North America Expansion

North America Expansion

Our global expansion continues into North America with the opening of our offices in New York and Toronto.

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Announces CultX

Cult Wines announces launch of CultX a leading-edge digital trading platform for buying, selling and collecting investment grade fine wine. Platform launching end of 2022.

Landing in Dubai

Landing in Dubai

We open our 7th global office in Dubai, brining wine investment to the Middle East.

We are global


worth of assets under management

Assets under management (AUM)


countries in our global network of clients

Global network of clients


bottles of wine in our care in the UK

Bottles of wine in our care

A new standard of fine wine investment

Drinking wine is effortless. Why should investing in it be any different? We combine unparalleled wine knowledge, a world class investment team and data driven technology to make fine wine investment simple, fair and secure.

What is CultX?

CultX is the leading-edge digital trading platform for buying, selling and collecting investment grade fine wine with over £200m of the world’s most prestigious wines available to bid on. The mobile and web-based trading app provides users with all the tools they need to build, track and manage a fine wine portfolio with real-time data and live markets at their fingertips, instantly and easily. Ten years of historical data and current pricing information from Wine-Searcher, the platform provides the most accurate price record for each of the hundred thousand wines available to search on the platform.

Some of our achievements

The Queens Award for Enterprise 2017
International Track 200 2019
International Track 200 2018
Fast Track 100 2017
Spears 500 2018