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The Rise of White Burgundy: A New Era of Chardonnay Appreciation

By Jessie Wu Transparent v3
Jessie Wu

In recent years, white Burgundy has experienced a dramatic rise in both popularity and prestige. Once overshadowed by its red counterparts, white wines from Burgundy are now commanding attention from collectors, sommeliers, and even casual wine drinkers.

This shift reflects broader global trends favouring fresh, elegant, and food-friendly wines, as well as a growing appreciation for the nuanced expressions of Chardonnay that Burgundy uniquely offers.

 

The Global Shift Toward White Wine

Data from the International Organisation of Vine and Wine (OIV) shows a significant increase in white wine consumption globally, with white and rosé wines now surpassing red in total share.

Between 2000 and 2021, white wine consumption rose by 10% while red wine declined by 15%. In key markets like the United States and the United Kingdom, white wine has become the dominant style, appealing to modern tastes for lighter, lower-alcohol wines that pair well with a wide range of cuisines.

 

Why White Burgundy Stands Out

White Burgundy is primarily made from Chardonnay, and its diversity is unmatched: from the steely, mineral-driven wines of Chablis to the rich, nutty Meursaults and the elegant, floral expressions from Puligny-Montrachet and Chassagne-Montrachet.

Burgundy’s complex terroir and meticulous winemaking practices result in wines that are not only expressive and age-worthy but also increasingly desirable in both primary and secondary markets.

Liv-ex and other fine wine trading platforms have reported a sharp increase in trading volumes for white Burgundy, with certain producers experiencing strong price appreciation and high demand. Collectors are also turning to white Burgundy as red Burgundy prices reach prohibitive levels.

 

Five Producers Leading the Way

Here are five standout white Burgundy producers, each representing a different subregion of Burgundy and offering unique stylistic interpretations of Chardonnay:

What’s Next for White Burgundy

As global tastes evolve and wine drinkers become more adventurous, white Burgundy is poised to continue its rise.

Whether you're a seasoned collector or new to Chardonnay, exploring the region's diverse offerings is a rewarding journey. With increasing demand and finite production, now may be the best time to invest in or enjoy the white wines of Burgundy.

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