Champagne’s market share jumps in anticipation of Christmas sales
Trade has returned to normal following summer’s activity, with both values and volumes up last week. The market share of First Growths, for example, is up to 16.8% from a low 7.9% the previous week.
Burgundy is also up, rising to 18.1% from 13.9% the previous week. Armand Rousseau Chambertin 2010 was the most active wine by value, last trading for £39,600 per case of 12.
Champagne saw the biggest jump, however, with its market share increasing to 14.2% from 2.5% last week. Liv-ex attributes this to merchants now looking ahead to Christmas sales. Dom Perignon 2009 was among the most traded wines.
The only two regions not to see general growth since August has been USA and Rhone, with market shares currently at 3.1% and 3.4% respectively, compared to last month’s 5.2% and 3.7%.